Flowers Foods (NYSE: FLO), headquartered in Thomasville, Ga., is a leading producer and marketer of packaged bakery foods in the United States. The company operates 36 highly efficient bakeries that produce breads, buns, rolls, snack cakes, and pastries, which are distributed fresh to foodservice and retail customers in the Southeastern, Southwestern, and mid-Atlantic states and frozen to national foodservice and retail customers.
Flowers' brands include Nature's Own, Cobblestone Mill, ButterKrust, Evangeline Maid, Mary Jane, Dandee, Flowers, Betsy Ross, European Bakers, BlueBird, Mrs. Freshley's, Mi Casa, and Tesoritos, as well as regional franchised brands, such as Sunbeam and Bunny.
Flowers Foods is a leader in the baking industry. The company maintains some of the most efficient and technologically advanced bakeries in the country. Flowers is dedicated to providing delicious, quality baked foods at a good value.
In fiscal 2007, Flowers Foods had sales of $2.04 billion. Income from continuing operations was $94.6 million.
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- Grow sales organically and through acquisitions
- Develop bakery products to meet customer and consumer needs
- Develop strong brands
- Provide extraordinary customer service
- Operate the country's most efficient bakeries
- Innovate to improve business
- Encourage team spirit, diversity, and professional growth
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Brand |
Products |
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Nature's Own |
Soft variety breads, buns |
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Cobblestone Mill, European Bakers |
Specialty breads, buns, rolls |
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Sunbeam, Bunny, ButterKrust, Dandee, Mary Jane, Mary Jane and Friends, Evangeline Maid, Flowers, Betsy Ross |
White breads, buns, rolls |
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BlueBird, Mrs. Freshley's |
Snack cakes |
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Mi Casa, Tesoritos |
Hispanic tortillas, cakes |
Flowers' fresh breads, buns, rolls, and snack cakes are available in the Southeast, Southwest, and mid-Atlantic states through the company's Direct-Store-Delivery (DSD) Segment. The company is continually expanding its market reach through acquisitions and by stretching its current territory. The brands available regionally include Nature's Own, Cobblestone Mill, and BlueBird, as well as the company's white bread brands--Sunbeam, Bunny, ButterKrust, Mary Jane, Mary Jane and Friends, Evangeline Maid, and Betsy Ross.
Flowers' Mrs. Freshley's brand of snack cakes is available nationally to retail and vending customers through its Warehouse Segment. The European Bakers' brand of frozen specialty breads and rolls is available nationally to retail in-store bakeries and foodservice customers.
Flowers Foods has two operating segments. The Direct-Store-Delivery (DSD) Segment handles fresh breads, buns, rolls, and snack cakes that are sold regionally through a system that reaches about 38 percent of the U.S. population. This DSD system is backed by a network of highly motivated independent distributors. The Warehouse Segment is responsible for the national distribution of fresh snack cakes and frozen breads and rolls that are sold direct to customers' warehouses by frozen and non-frozen contract carriers.
Flowers Foods has more than 30 bakeries. Each bakery operates as a separate subsidiary of the company and has its own president, human resources director, and controller.
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