With more than 80 years of experience in the baking industry and a seasoned management team, Flowers Foods has developed a strategic vision that gives it competitive advantages in the marketplace and helps it outperform its peers. This strategic vision has one goal: To increase the value of the company for shareholders.

Flowers’ operating strategies:

• Focus on the needs of retail and foodservice customers
• Develop brand strength and products that meet consumers’ needs
• Invest in bakeries, products, brands, technology, information systems, and people
• Innovate to improve products, bakeries, distribution systems, business model
• Grow organically and through acquisitions
• Encourage an atmosphere that builds teamwork

Adobe® Acrobat Reader® is required to view these documents