Flowers Foods markets baked foods under such brands as Nature's Own and Whitewheat.    
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HomeCompany InfoThe Flowers Way

The Flowers Way


Flowers' Philosophy

Our goal is to increase the value of the company to investors. We accomplish this goal by:

  • Operating the country's most efficient bakeries
  • Producing quality bakery foods at a good value for customers
  • Developing strong brands
  • Providing extraordinary service to our customers
  • Offering a work environment that fosters team work and encourages professional growth

In candid interviews, Flowers team members share their thoughts about the importance of working THE FLOWERS WAY.


As a publicly held company, our goal is to increase the value of Flowers Foods to its shareholders over the long term.

During its almost 100 years in business, our company has developed a business strategy that we call THE FLOWERS WAY. Working THE FLOWERS WAY, our company has become one of the most successful wholesale bakers in the country.

Every day, Flowers Foods’ team members, associates, and independent distributors work together to:

  • Invest and manage resources wisely
  • Bake smart
  • Innovate to improve our business
  • Provide outstanding service
  • Deliver value, grow our business, and
  • Appreciate our team members

THE FLOWERS WAY is about fostering team spirit, appreciating diversity, and making advancement opportunities available to team members.

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